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Geriausias konkurencinis pranašumas skaičiais neišmatuojamas
Keletas gerų minčių iš David Perell Twitterio apie marketingą ir verslo metrikas: The invention of the spreadsheet transformed marketing and corporate decision making. We’re over-reliant on numbers and metrics. We assume that only what we can measure is real and everything that is real can be measured. One writer calls this the Arithmocracy...
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