Half-truth in corporate communication: “Carlsberg Group” lay-offs and closures in the Baltics

2015 m. liepos 8 d., 10:31

This case study explains one of the propaganda technologies used to manipulate public opinion. A half-truth is a deceptive statement that includes some element of truth. (Wikipedia) Beer industry is under constant competitive pressure worldwide. During1990-ies Carlsberg came into the Baltic markets via acquisitions of local breweries – Saku (1991, Estonia), Aldaris...