The Halo effect

2016 m. rugpjūčio 22 d., 22:02

The problem Many decisions are based on beliefs and emotions [1] . It happens because we tend to perceive information quickly without analyzing all necessary attributes of the situation. We make decisions relying only on the single attribute of the subject (person, fact, event) and globalize it. For instance, if you like person’s political ideas, you would probably like his...